Business of Performing Audits (BPA) International's board of directors have amended two of the global media auditor's rules governing the distribution and auditing of digital magazines. The first
change will allow publishers to report digital circulation for the first time on a circulation statement instead of an audit report, although an audit of the digital circulation of at least one issue
will need to be completed before the circulation statement is released. The board also agreed to increase the time allowance for removal of subscribers whose email addresses become non-deliverable
("bouncebacks") to be as soon as possible, but no more than 90 days from receipt of the bounceback. The amendments were approved at the board's December meeting and take effect immediately. For a more
complete explanation of the auditing of digital versions of magazines, visit the Resources section of the
BPA website.
