TNT said it has joined with Coors Light on a promotion this summer, where an "ultimate tailgating vehicle" will be handed out in a sweepstakes affiliated with NASCAR.com. The UTV, with sleeping
quarters, kegerator and inside and outside taps, will be on site at the races TNT will offer and shown in the broadcasts. Coors Light is the official beer of NASCAR.
NASCAR.com, operated by
Turner, will offer a micro-site devoted to the UTV, with a video series about its production and map and blog about its travels. TNT will carry six races starting June 12 in Pocono, Pa. --David
Goetzl
