El Pollo, Suffering Losses, Moves To Upgrade Image
The Los Angeles Times, Thursday, May 19, 2011 10:30 AM
The Orange County, Calif.-based chain reported a $4.7 million loss in the first quarter because of a 2.5% drop in sales. The 400-store chain, majority-owned by N.Y.-based Trimaran Capital Partners, has hired a new ad agency and an architectural firm to improve the look of its stores.
Read the whole story at The Los Angeles Times »
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