The Lessons Of 'Brand Oprah'
Bloomberg Businessweek, Friday, May 20, 2011 2:30 PM
Good article in Bloomberg Businessweek analyzing the power of the Oprah brand, "radically different but no less powerful than Coca-Cola or the Marlboro Man," writes Susan Berfield.
Still, as she moves to cable, her message is shifting a bit, and her power may already be abating, since she's a baby boomer whose "historical moment is passing,"according to the author of a book about the queen of media.
Read the whole story at Bloomberg Businessweek »
Still, as she moves to cable, her message is shifting a bit, and her power may already be abating, since she's a baby boomer whose "historical moment is passing,"according to the author of a book about the queen of media.
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