• Advertising Age, Monday, May 23, 2011 3:01 PM

Conde Nast has founded Conde Nast Ideactive, a marketing services division that will provide app development, video, web design and social media.

By moving beyond ad-page sales for its glossy magazines, Conde joins other media companies aiming to diversify their businesses by becoming marketing partners with advertisers -- including Hearst, which last year purchased the search specialist iCrossing.

Those who already advertise in Conde publications will get preferential rates with Ideactive.

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