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Nook Color Hooking More Female Mag Readers

Barnes & Noble's Nook Color, introduced in November, is gaining on its tablet rivals in the magazine field with especially strong sales of women's mags -- including subscriptions.

"On the surface, the reason for the strong performance of female-oriented publications on the Nook is relatively straightforward. Generically speaking, the iPad and other tablets are men's toys, while the Nook Color and other e-readers are more popular with women," writes Jeremy W. Peters in The New York Times. But Barnes and Noble also heavily promoted the device to women as well.

Credit the Nook's popularity with helping to attract Liberty Media to make last week's acquisition bid for Barnes & Noble. And credit Barnes and Noble's strong, already-existing relationships with publishers --as opposed to Apple's much more contentious relationship with them -- for further stacking the deck for the Nook instead of the iPad.

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