Is Brand Armstrong Hurt By '60 Minutes' Story?
Advertising Age, Tuesday, May 24, 2011 10:45 AM
Lance Armstrong is facing his biggest battle since he beat cancer. The Tour de France icon has been accused over the years of doping, but in a "60 Minutes" interview this week his former teammate Tyler Hamilton said it's all true: that he -- Hamilton -- got endurance-boosting drugs from Armstrong and that the International Cycling Union helped with the cover-up. AdAge did a Twitter poll to see where people stand on the issue of whether this will hurt his brand. The responses are all over the map.
Read the whole story at Advertising Age »
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