Sears Holding will hire Dentsu Network's McGarryBowen as lead strategic and creative agency for the Sears brand. The job had been handled by the Chicago office of Y&R, which will keep work on
Craftsman tools, DieHard auto parts and Kenmore among others Sears brands. Sears is also hiring Minneapolis firm Peterson Milla Hooks to create campaigns for Kmart apparel and home lines. That work
had been at DraftFCB in Chicago. The agency will remain lead AOR for Kmart.
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