Social ad-targeting specialist Buzzlogic has raised $7.8 million in a third round of funding. Founded in 2004, the company offers an ad-targeting tool that indexes millions of pieces of online content
on partner blogs as well as the conversations around them to help advertisers place ads.
"By identifying what consumers say and want in terms of products or services, Buzzlogic helps
advertisers to deliver a relevant and specific offer to a ready-to-buy audience, increasing the return on investment," according to VentureBeat. The start-up faces tough competition from Google and
Yahoo, both of which offer their own ad-targeting tool. "However, it's social media monitoring expertise might be the differentiator needed to compete with these major brands," according to
Venturebeat.
"The proof may be in the company's client list, which includes names like Proctor & Gamble, Toyota, Best Buy, PlayStation, Microsoft, and Starbucks." Now having secured a
total of $28 million, this latest round was led by Bridgescale Partners, along with existing investors, including Adams Capital Management.
Read the whole story at Venture Beat »
