MyNetworkTV Favors Crime Next Season
The network, formed when the CW and UPN merged, has gone through multiple iterations and now is essentially a syndication service running just on weeknights. It will settle in next season with back-to-back episodes of the same drama in the 8 p.m. to 10 p.m. block.
In addition to dropping the game shows, the only other change this fall will be the swapping of "Law & Order: Criminal Intent" on Mondays for two hours of "Law & Order: SVU," which continues to be part of NBC's lineup.
USA's "Burn Notice" continues on Wednesdays, as does former CBS drama "Without A Trace" on Thursdays and former USA show "Monk," a drama with a comedy twist, on Fridays.
MyNetworkTV says it reaches more than 97% of the country. News Corp. owns the stations in five of the top-10 markets; it launched the network in 2006. Sinclair Broadcast Group has 17 affiliates.
The network said ratings are up in its key 18-to-49 demo and total viewers are up 13%.
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