• May 25, 2011

UPS and Live Nation Entertainment have inked a multi-year sponsorship that promotes UPS for having environmentally conscious logistics solutions. The effort designed to reach North American music fans and recording artists includes UPS' role as exclusive global package, shipping and logistics sponsor of Live Nation Entertainment, and Live Nation Entertainment tours and venues.

The package shipping company will offer carbon neutral shipping for music fans, and Live Nation Entertainment will purchase certified carbon CO2 offsets to mitigate the emissions produced by the transportation of ticket orders for events at Live Nation owned and operated venues and merchandise purchased from the Live Nation Entertainment store, per he companies.

Live Nation Entertainment will give UPS promotional opportunities with in-venue signage, hospitality events, VIP ticketing and backstage experiences. UPS also will advertise across Live Nation Entertainment's online platform, which the companies say attracts an average of nearly 17 million unique monthly users.

The company says it is also launching a sustainability program created for the live music industry. The company will give artists verified measurement of their existing transportation carbon footprint, then develop customized plans using UPS network to reduce emissions, then mitigate any remaining CO2 output by purchasing and retiring certified carbon offsets.