AccentHealth Unveils New DO Networks
Health care is one of the fastest-growing segments of the digital out-of-home video business, as advertisers realize the value of reaching consumers in the moments before they see the doctor. This week nine new "condition-specific" networks were unveiled from AccentHealth, which deliver digital video content to waiting rooms targeted according to the types of condition most commonly treated at each location.
AccentHealth has created nine new DO networks focused on diabetes health, heart health, men's health, mental health, senior women's health, rheumatology, allergies, asthma, and gastroesophageal reflux disease (GERD). The condition-specific networks feature original content about the relevant condition produced each month.
The nine new networks join four established DO networks already operated by AccentHealth, all taking advantage of digital delivery to give advertisers more flexibility and precision in ad messaging.
The four original networks targeted general practice, seniors, ob-gyn and pediatrics. Altogether, the 13 networks cover 12,300 physicians' offices, reaching 13 million patients per month and 158 million patients per year.
AccentHealth CEO Daniel Stone said the company's DO networks can help advertisers reach "audiences that can be somewhat elusive" in the healthcare environment, citing the example of men, "who tend to be under-represented in physicians' offices."
There is also the all-important element of context: Stone observed that men are probably more receptive to ads about, say, drugs for erectile dysfunction when they are at the doctor's office than when they are "watching football with their friends."
Stone said the new networks have generated a positive response from advertisers spanning a range of categories, including pharmaceuticals, OTC products, healthy living products and retail, such as banks and home improvement.
Recent MediaDailyNews Articles
-
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ...
Be the first to comment on "AccentHealth Unveils New DO Networks "
Leave a Comment