According to Mayer, Google Maps for mobile has now surpassed 200 million installs. Also of particular note, Mayer said that about 20%
of the searches now seen on Google are for local information. Meanwhile, continuing to push the limits of Google Maps for Android, Google just make it easier for users to check-in somewhere using
Google Latitude and then rate the place using the Hotpot engine, which was recently integrated into Google Places.
Still, regarding Google's larger location-based local play, "Mayer basically admitted that there is work to be done to get all of these disparate pieces to come together to make a cohesive and coherent offering," Marketing Pilgrim reports.