iCrossing - LG Electronics
by Jun 6, 2011, 4:15 PM
iCrossing was named digital agency of record for the LG Electronics Global Marketing Office. Partnering with GIIR, LG's in-house agency, iCrossing will be responsible for LG's worldwide digital strategy. The agency's duties will include media planning, buying and creative, as well as the development of search, social and mobile programs. The account will be serviced out of a newly opened iCrossing office in Seoul, a joint effort with GIIR, and existing iCrossing offices worldwide.