You Don't Need To Be A Weatherman To Know Which Way The Ad Downloads
I think Buckley was using the word "interesting" in the way some sales executives might use the word "frustrating," because despite the huge consumer uptake, Madison Avenue just hasn't formalized budgets around tablet computers. The main reason, may be that they just don't know how to categorize it.
Apple chief Steve Jobs, of course, has described them as a "third category" device, which was code for, "doesn't fit in anywhere else."
At The Weather Channel, Buckley says, they think of it as a "fourth screen" device that is separate from mobile, but equally important.
"We think of the tablet as a fourth screen. Some people tuck it under mobile," she noted.
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