News Brief
FOX Sports and Sporting News Merge Online Resources
Jul 22, 2003, 12:00 AM
FOX Sports and Sporting News have merged their online resources to create one of the Internet's largest sports operations, the companies announced yesterday. Within a few weeks, FOXSports.com and SportingNews.com will become what a joint press release called "jointly branded web sites" that will be "tightly linked." "This arrangement gives sports fans the best of both worlds," said Sporting News president and CEO Rick Allen in a press release. "Over the past decade, FOX Sports has revolutionized the way we watch and think about sports. For more than a century, Sporting News has helped fans see a different game with incisive analysis, center-of-the-action perspective, and the most fun and flexible fantasy games on the web." FOX's site will offer sports news and opinion from both companies' experts, while Sporting News.com will feature premium sports fantasy games and content. Fox Sports Interactive Media will operate FOXSports.com, and its ad sales team will be primarily responsible for selling advertising across both sites. Online ad revenue will be shared by both companies.
Recent Online Media Daily Articles
-
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...
Be the first to comment on "FOX Sports and Sporting News Merge Online Resources"
Leave a Comment