Yellow Pages Ad Content Searchable Online
Jul 22, 2003, 12:00 AM
Aptas, Inc. announced that it has been selected by Dex Media, Inc., the official directory publisher for Qwest Communications that operates under the market brand QwestDex, to provide technology that will enhance search results at the company's online Yellow Pages directory, www.qwestdex.com. The site's new search capabilities will be introduced in late 2003. Aptas' new Ad Knowledge Services will prepare and deliver Qwest Dex Yellow Pages print ad content as searchable data on qwestdex.com. As a result, the company's advertisers will achieve greater distribution of their key advertising messages. Consumers, in turn, will be able to search in ways that are most relevant to their specific needs and location, providing more opportunities to evaluate and contact the advertiser.