Organic Style Teams Up With Woodstock
Jul 23, 2003, 12:00 AM
Rodale's Organic Style and the Woodstock Film Festival have teamed to offer marketers promotional opportunities at the film event, slated for September 17-21. Advertisers will have the opportunity to display signage and products during the festival, distribute samples of products in Organic Style goodie bags, and sponsor a cocktail reception to follow a screening of Go Further. "The Woodstock Film Festival couples advertisers with a cutting-edge audience in a focused environment," said Organic Style publisher Bernadette Haley in a press release. "This is an opportunity for advertisers to reach an audience of creative-minded influencers who, like our readers, appreciate the quality and substance that their own personal style reflects." Advertisers who have already committed to the festival include Dansko, Michelob Ultra and Nivea.