News Brief
Sympatico.ca Selects Overture
Jul 23, 2003, 12:00 AM
Overture Services, Inc. has signed an exclusive, two-year agreement to provide its full suite of search products to the English version of Sympatico.ca, a Canadian Internet portal owned and operated by Bell Canada. Under terms of the agreement, Overture will serve up to five paid placement search listings at the top of the Sympatico.ca search results pages and three at the bottom. Additionally, Overture will provide algorithmic search results (in which a search engine crawls the Web and returns relevant results in response to users' queries) on the remainder of the search results page through its recent acquisition of the Web search unit of FAST. The agreement also covers paid inclusion in which businesses pay a fee to have their Web pages frequently refreshed by FAST's Web crawler and included in its index. Overture will separately provide Sympatico.ca with Content Match, Overture's new contextual advertising product, which embeds relevant results on content-based pages.
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