SocialVibe Network Adds 29 Brands

While spending levels on social game advertising per individual brands may still be at an experimental level, SocialVibe's Jay Samit emphasized that marketers are hardly ignoring social media or social gaming, with 29 new brands including JetBlue joining the company's social ad network just in May. That network claims a reach including 29 million moms, 52 million pet owners and 26 million in the 35-54 age range.