"I see
some very good reasons why deep Facebook integration into iOS would be a bad move for Apple," BetaNews' Joe Wilcox writes. For one, "Apple wants to push users' content to the device, whereas Facebook
wants to pull content to the cloud. Contrary to some Net punditry and commentary, iCloud is not an online storage service. It is fundamentally a synchronization service, using the cloud to help Apple
customers better manage their content on iOS and Mac OS X devices."
Also, Apple makes the majority of its revenue from selling hardware -- 90% during fiscal 2011 second quarter. "By comparison, Facebook derives the majority of its revenue from advertising and cloud services," Wilcox points out. "As such, the companies' revenue -- and, related, customer content -- priorities couldn't be more different."