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Apple At Odds With Facebook?

  • BetaNews, Monday, June 13, 2011 12:04 PM
Apple recently announced plans to fully integrate Twitter into its forthcoming iOS 5 mobile operating system. Facebook, meanwhile, seemed to be left out in the cold. Why? Perhaps, it's "nothing more complex than Apple and Facebook failing to reach terms either could agree to," BetaNews admits. But the trade publication suspects more sinister motives on the part of Apple.

"I see some very good reasons why deep Facebook integration into iOS would be a bad move for Apple," BetaNews' Joe Wilcox writes. For one, "Apple wants to push users' content to the device, whereas Facebook wants to pull content to the cloud. Contrary to some Net punditry and commentary, iCloud is not an online storage service. It is fundamentally a synchronization service, using the cloud to help Apple customers better manage their content on iOS and Mac OS X devices."

Also, Apple makes the majority of its revenue from selling hardware -- 90% during fiscal 2011 second quarter. "By comparison, Facebook derives the majority of its revenue from advertising and cloud services," Wilcox points out. "As such, the companies' revenue -- and, related, customer content -- priorities couldn't be more different."

Read the whole story at BetaNews »

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