- Variety, Monday, June 13, 2011 3 PM
How can traditional big media companies deal with the fact that their digital properties fail to receive the dazzlingly large Wall Street stock valuations that new companies like Netflix do?
"One option is to spin off high-value digital assets into separate companies or tracking stocks, which puts those hot businesses under investors' noses," writes Variety's Robert Marich in a piece on
how to handle this challenge.
Read the whole story at Variety »