iProspect Signs New Clients
Jul 24, 2003, 12:00 AM
Search engine marketing firm iProspect announced the addition of Ford Motor Co., The Baby Catalog of America, EverBank and CareerBuilder.com to its client roster of Fortune 1000 companies. The company bills itself as the only search engine marketing firm that offers end-to-end integration of PPC Search Advertising and organic search engine marketing campaigns built on metrics. "The power of search engine marketing lies in its ability to attract the most qualified online traffic - site visitors willing to buy, download, or register their contact information," said iProspect president Robert Murray. "Customers have a new expectation of their search engine marketing firm. They expect them to drive buyers, not just traffic.