Put another
way, "Analysts say at the moment, among all of the competitors, Tumblr is the easiest to use," NPR writes. Tumblr also tries to differentiate itself by acting as an offline connector. The company, as
NPR notes, organizes social gatherings at coffee shops and restaurants. Similar to Facebook and other social services, Tumblr lets uses directly reply to others' posts, or "reblog" them, which reposts
their entry on her Tumblr page. As one Tumblr user tells NPR: "You start to feel almost, like, rewarded for telling people your stories, and I think that's one of the things that
allows you to get a bit more personal." In January, the 4-year-old site had more than 7 million individual blogs. In the past six months, the number has nearly tripled.