When sales leads begin as a search query and convert offline such as in stores or on the telephone, how do companies track that process? Mike Moran tells us how small and mid-size businesses can
easily track phone sales from search. He puts a name to the technique, gives an example of how the process works for large companies such as IBM, and provides names of companies that offer this type
of service for SMBs.
Read the whole story at Search Engine Guide »
