- B&C, Friday, June 17, 2011 10:53 AM
NBC station group has a new president --- Valari Staab -- and among her first acts of business is renaming NBC Local Media, which is now NBC Owned Television Stations. The rebrand suggests a TV-first
approach. "We are no longer referring to our stations as 'owned and operated' because while the stations are owned by NBC, they are operated by the local management team of each station. Our markets
are separate and distinct," she noted in a memo to employees.
Staab is a station group vet, having come to NBC from ABC, where she ran KGO San Francisco. Her predecessor, John Wallace,
debuted the "Local Media" name late in 2007 to reflect the scope of station capability. Staab said the NBC group will continue to hone its multiscreen reach.
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