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Summer Paid-Search Trends For Retailers

Garden furniture, trampolines, BBQs, sundresses, beach chairs and more. These are keywords consumers will search on in the months to come, according to U.K.-based Simone Schuurer. While she provides tips for the summer months, the advice can be used year round for those running paid-search ads in adCenter. For examples, make certain to include generic keywords such as "dress," as well as brands such as Ted Baker. Make one ad per group seasonal to reflect the popular product or service.

Read the whole story at Microsoft Advertising Blog »

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