Sites that offer quick, first-come, first-served deals during a brief period are a way for brands to dump inventory, but they may also be a way to advertise and bring in new customers. For example,
Saint Parfum sold its high-end perfumed candles on flash site One Kings Lane, then saw visits to its own site explode from the typical 250-per-day status to 6,000. Volkswagen, Brooks Brothers and
Starbucks are some of the brands advertising on these sites now.
Read the whole story at The New York Times »
