Facebookers Flock To "LinkedIn" Features

Facebook users want LinkedIn-like professional social-networking features. So says Inside Facebook, based on the recent popularity of BranchOut. The professional social networking Facebook app grew its monthly active user count from 32,897 to 817,367 in a week, according to our AppData tracking service, with its daily active user count following behind, at 163,578 today.

"The unusually big spurt ... which the company says has come without any marketing growth, indicates that Facebook users want professional social networking," Inside Facebook insists. "They just apparently hadn't been given a tool that met their needs. This bodes well for other Facebook recruiting tools, including Identified and Work4 Labs."

BranchOut launched in August 2010 as a simple app that showed users where their friends worked, and let them connect with friends to see employment of second-degree contacts. This past May, BranchOut secured an $18 million second round of funding from Redpoint Ventures, Accel Partners, Norwest Venture Partners, and Floodgate, on top of a previous $6 million first round.

Read the whole story at Inside Facebook »
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