Deodorant makers, step carefully in India. The country's Advertising Standards Council has said it will take up the issue of "obscene" and "indecent" ads by such companies at its meeting to be held
next week. The move follows directives from the Information and Broadcasting Ministry there to take action. That organization has been receiving complaints about ads depicting women as "objects of
desire." Advertisements of brands such as Wild Stone, Addiction Deo, Set Wet Zatak, Denver Deo and Axe are the ones being questioned.
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