- PPC Hero, Wednesday, June 22, 2011 12:52 PM
Jessica Rooney gives us the rundown on the basics of mobile paid-search campaigns in 60 seconds. Thirty seconds into the video, she describes the need to set up a mobile site and to make sure it's
visible on a phone at arm's length. It also should have a strong call to action; the ability to scroll down, not across; and separate mobile into its own bucket, rather than search and display.
Read the whole story at PPC Hero »