News Brief
Kia Signs Clippers Star Blake Griffin To Spokesperson Role
Jun 22, 2011, 12:41 PM
Kia Motors America (KMA), which has been ramping up its involvement in the National Basketball League and has been running on all cylinders sales-wise, has just signed a deal with the NBA star who won the Sprite Slam Dunk by leaping over the hood of an Optima, through whose moonroof a team mate handed him the ball. Say that three times. The video of the dunk went viral and Michael Sprague, VP marketing told me a few weeks ago that it was still getting eyeballs.
Blake Griffin, the LA Clippers star who made the leap, will be official global spokesperson for the Kia Motors brand in a multi-year deal. He will appear in ads, marketing materials, at events, and other promotional activities. He joins pro golfer Michelle Wie, the other Kia spokesperson.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Kia Signs Clippers Star Blake Griffin To Spokesperson Role"
Leave a Comment