Kia Motors America (KMA), which has been ramping up its involvement in the National Basketball League and has been running on all cylinders sales-wise, has just signed a deal with the NBA star who won the Sprite Slam Dunk by leaping over the hood of an Optima, through whose moonroof a team mate handed him the ball. Say that three times. The video of the dunk went viral and Michael Sprague, VP marketing told me a few weeks ago that it was still getting eyeballs.
Blake Griffin, the LA Clippers star who made the leap, will be official global spokesperson for the Kia Motors brand in a multi-year deal. He will appear in ads, marketing materials, at events, and other promotional activities. He joins pro golfer Michelle Wie, the other Kia spokesperson.