• WSJ, Wednesday, June 22, 2011 4 PM

Launching today: Lucky Peach, a new quarterly food magazine overseen by chef David Chang, known for his Momofuku restaurants. Published by McSweeney's, the mag includes essays by well-known food writers/chefs like Ruth Reichl and Anthony Bourdain, as well as a 1919 short story, "The Gourmet Club."

Sounds classy, huh? We found a short review here (Sample opinion: "In a time when many magazines are scaling back, Lucky Peach feels shockingly rich in content"), but were unable to discover if there's advertising or not. Anyway, the iPad app is coming next month.

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