Sears Seeks The Unhandy For New 'SCREW*D' Series
Jun 23, 2011, 11:01 AM
If you can't tell a slotted screwdriver from a socket wrench, Sears wants you. The Hoffman Estates, Ill.-based chain says it is willing to pay the right unhandy man or woman $50,000 for appearing in its new interactive online series, "SCREW*D: Where Survival Comes Down to the Right Tools." The series will showcase such Sears' brands as Craftsman, Kenmore and DieHard, and cover a range of DIY topics. The retailer says online auditions are welcome from "anyone with swagger and a sense of humor, but hapless with a hammer."