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Report: EA To Buy PopCap

Jun 23, 2011, 3:58 PM
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Electronic Arts may be looking to bolster its standing with casual (and mobile) gamers.

According to TechCruch, the maker of games such as The Sims and Madden is in the late stages of negotiating an acquisition of PopCap, maker of Bejeweled and Plants vs. Zombies. According to the site, the deal would be worth $1 billion.

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