• by Joe Mandese  @mp_joemandese, June 24, 2011

CANNES, FRANCE - There are Media Lions winners. And then there are Media Lions winners. On Wednesday, we reported that the top prize, or Grand Prix, for the 2011 Cannes Media Lions went to South Korea's Cheil Worldwide for a brilliant out-of-home media campaign for Tesco's Homeplus stores. It literally transformed South Korean commuter train platforms into virtual stores that users could shop and buy from via their smartphones.

Today, we can report that following a post-analysis of the winners in all categories, Omnicom's OMD unit was the most "medaled" media network at this year's Cannes festival.

OMD Worldwide took in a total of eight Media Lions -- both as the submitting agency and the credited agency -- on winning campaigns, including one gold, two silver and five bronze awards.

OMD Worldwide chief Mainardo de Nardis noted that the take was especially impressive, given that there was a 34% increase in the number of media category entries this year.