Igor Belogolovsky guides us through a 30-minute search engine marketing audit. He serves up a "laundry list" of best practices to help marketers keep a clean house and take advantage of relatively
low-effort opportunities. Belogolovsky explains that marketers should understand the reasons behind knowing the percentage of conversions coming from exact match terms, quantity of bids on
competitors' brand names, and if account structures have been optimized to improve quality scores.
Read the whole story at Search Engine Journal »
