Team owner Mark Cuban has become the first member of the Dallas Mavericks to appear in a post-NBA championship national commercial. The TV spot is a lead-in to the upcoming film, "Transformers: Dark
of the Moon." The commercial goes even farther with its promotional tie-in by also featuring ESPN sportscaster Jay Harris. But, as revealed toward the end of the 30-second spot, the main player is the
animated movie character Optimus Prime.
Read the whole story at TheBigLead-Sports »
