The Indian unit of Skoda Auto, a part of Germany's Volkswagen Group, will give up its India-specific tag line this year and use its global slogan under a rebranding campaign. The maker of cars like
Octavia, Superb, Laura, Fabia and Yeti, will lift "Obsessed with quality since 1895" from the engine compartment and replace it with "Simply Clever." The change happens in the last quarter of the
calendar year.
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