The news that Meredith Corp. just bought the food/nutrition magazine
Eating Well has been the occasion for some analysis of Meredith, which of course recently axed another pub,
ReadyMade.
Here's some back story on
Eating Well, which was born in 1990, and has "has had to endure an awful lot of setbacks," we wrote previously in a positive review of the pub.
"Born in a small Vermont town, the mag was bought by Hachette Filipacchi after several years, then deep-sixed in 1999. A group of original founders brought it back in 2002, after watching their baby
'run by international publishing titans in New York who tended to hash out problems over expense account lunches at Le Cirque,' as founding editor James M. Lawrence wrote in a 2003 editor's note.
'Today,' he added [then], 'we are again a small Vermont company where the only sit-down lunch in town is on a porch bench at the general store.'"
So, hmmm, we wonder what's to become of
the mag now that it's part of a giant publishing company again.
Certainly it's easy to see its editorial charms to a prospective purchaser. Eating Well Media "was the only magazine publisher
to [recently[ win three awards, dubbed the 'Oscars' in food journalism, from the James Beard Foundation," according to Vermont Biz.
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