E! Goes Red Carpet For Comic-Con

by , Jun 27, 2011, 4:03 PM
  • Comment
  • Recommend
Subscribe to MediaDailyNews

Grimm

As part of the syncing between the legacy Comcast networks now part of NBCUniversal, E! will try to lend some flash to an event that started as a gathering for comic book aficionados.

In recent years, however, Comic-Con has generated more star power as Hollywood has premiered sci-fi-type series there, while looking to generate some grassroots buzz.

E!, formerly part of the Comcast networks, will stream a red-carpet event live at the annual Comic-Con convention in San Diego in conjunction with NBCU network SyFy on July 23.

A red carpet addition to the traditional SyFy party will be available live on E!'s site and SyFy.com. The event apparently is not quite ready for prime time and E! on-air.

Among the celebrities likely to attend and ready to give ample interviews to E! talent are stars of NBC's coming fall series "Grimm," described as a "police procedural with supernatural mythology" with roots in the Grimm fairy tales.

The show's pilot will be shown at Comic-Con, followed by Q&A with cast members and show runners.

Suzanne Kolb, who heads marketing for E!, stated that "Comic-Con is a pop-culture phenomenon that uniquely blends together celebrity and entertainment with sci-fi and comic book culture."

Be the first to comment on "E! Goes Red Carpet For Comic-Con"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent MediaDailyNews Articles

>> MediaDailyNews Archives