The divestiture of Synovate, the division of Aegis Group that holds all of its marketing and media research services, however, has already fueled speculation that it could be a prelude to the sale of a streamlined, media-focused Aegis Group.
Aegis Media is the parent of media services networks such as Carat, Isobar, Posterscope and Vizeum, and has long been rumored to be a potential takeover candidate for an organization looking to expand its share of the media services marketplace.
Most of the speculation has been on a pairing of Aegis and Paris-based Havas, because both companies have a common dominant shareholder, French financier Vincent Bollore. But Bollore has sent recent signals that he's no longer as interested about taking a controlling role in Aegis.
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