The Florida Lottery's campaign for the new game will promote "Share a Little Sunshine," Visit Florida's statewide grassroots effort aimed at getting Floridians to invite friends and family to visit the state. As part of the cross-promotion, Visit Florida will tout the Monopoly game on ShareALittleSunshine.org.
Tourism brought 82.3 million visitors to Florida in 2010 who spent more than $60 billion, making tourism the biggest revenue engine for Florida.
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