Kagan: In 2015, 3D TV Penetration Hits 25%
As prices drop, nearly one-quarter of U.S. homes are projected to have a 3D-capable set by 2015, according to SNL Kagan. The projected 21% penetration would be up from about 2% (1.8 million) at the end of this year.
The average price is projected to fall from $1,623 in 2011 to $1,195 by 2015. The figures do not include Blu-ray players or special 3D glasses, which can go for about $100 each.
There should be a far more rapid growth in Internet-connected TVs, which is estimated to reach 14% of U.S. TV homes this year, Kagan says. The figure does not include connections via Blu-ray players or over-the-top devices.
The 14% is up from 6% at the end of 2010.
By 2015, over half (51%) of homes are projected to be able to connect to the Internet through the TV or a Blu-ray player. Kagan says the bulk of new HD and 3D sets on the market and Blu-ray players will facilitate Internet connectivity.
Kagan says with 3D sets, it expects a "mass adoption cycle" similar to the 10- to 15-year cycle of color TVs, digital TVs and HDTVs. So far, a lack of 3D content has slowed sales.