Commentary

PPV and VOD to Lead Consumer Spending on Electronic Media and Entertainment

PPV and VOD to Lead Consumer Spending on Electronic Media and Entertainment

According to a recent release by Informa Media Group, over $100 billion was spent in the US on electronic media and entertainment in 2002. Informa explains that "electronic media and entertainment" includes television subscriptions (PPV and VOD), DVD and video-related products, theatrical exhibition products, games and music. Informa projects that electronic media and entertainment spending will rise to $102.8 billion by the end of this year, led by television subscription spending, which will total $53.5 billion.

US Consumer Spending on Electronic Media and Entertainment ($ in Millions)

2002200320052010
TV Subscription/PPV/VOD$46.148.853.564.5
DVD/Video20.321.623.221.6
Theatrical Exhibition9.59.810.110.9
Games12.510.670.18.9
Music12.712.012.115.4
Total101.2102.8106.0121.2

Source: Informa Media Group, April 2003

For a better idea of who these consumers are, comScore Media Metrix determined in Q1 2002 that 63% of US Internet users subscribed to cable television, and 22% subscribed to satellite TV services.

US Internet Users' TV Subscription Services, Q1 2002 (% Internet Users)

  • Cable Services 63%
  • Satellite TV Service 22%
  • TiVo Device 2%
  • No Subscription Services 14%
Source: comScore Media Metrix, Sept, 2002

You can find out more here at eMarketer.

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