PPV and VOD to Lead Consumer Spending on Electronic Media and Entertainment
According to a recent release by Informa Media Group, over $100 billion was spent in the US on electronic media and entertainment in 2002. Informa explains that "electronic media and entertainment" includes television subscriptions (PPV and VOD), DVD and video-related products, theatrical exhibition products, games and music. Informa projects that electronic media and entertainment spending will rise to $102.8 billion by the end of this year, led by television subscription spending, which will total $53.5 billion.
US Consumer Spending on Electronic Media and Entertainment ($ in Millions)
| 2002 | 2003 | 2005 | 2010 | |
| TV Subscription/PPV/VOD | $46.1 | 48.8 | 53.5 | 64.5 |
| DVD/Video | 20.3 | 21.6 | 23.2 | 21.6 |
| Theatrical Exhibition | 9.5 | 9.8 | 10.1 | 10.9 |
| Games | 12.5 | 10.6 | 70.1 | 8.9 |
| Music | 12.7 | 12.0 | 12.1 | 15.4 |
| Total | 101.2 | 102.8 | 106.0 | 121.2 |
Source: Informa Media Group, April 2003
For a better idea of who these consumers are, comScore Media Metrix determined in Q1 2002 that 63% of US Internet users subscribed to cable television, and 22% subscribed to satellite TV services.
US Internet Users' TV Subscription Services, Q1 2002 (% Internet Users)
- Cable Services 63%
- Satellite TV Service 22%
- TiVo Device 2%
- No Subscription Services 14%
You can find out more here at eMarketer.
JACK LOECHNER
Center for Media Research
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