PPV and VOD to Lead Consumer Spending on Electronic Media and Entertainment
According to a recent release by Informa Media Group, over $100 billion was spent in the US on electronic media and entertainment in 2002. Informa explains that "electronic media and entertainment" includes television subscriptions (PPV and VOD), DVD and video-related products, theatrical exhibition products, games and music. Informa projects that electronic media and entertainment spending will rise to $102.8 billion by the end of this year, led by television subscription spending, which will total $53.5 billion.
US Consumer Spending on Electronic Media and Entertainment ($ in Millions)
Source: Informa Media Group, April 2003
For a better idea of who these consumers are, comScore Media Metrix determined in Q1 2002 that 63% of US Internet users subscribed to cable television, and 22% subscribed to satellite TV services.
US Internet Users' TV Subscription Services, Q1 2002 (% Internet Users)
- Cable Services 63%
- Satellite TV Service 22%
- TiVo Device 2%
- No Subscription Services 14%
You can find out more here at eMarketer.