Top Telecom, Travel, Family and Financial Sites

Top Telecom, Travel, Family and Financial Sites

AOL IM's and E's outreaching communication and services by a wide margin, while viewers look up directions before making reservations. Disney and Toys reach into the Internet community almost as far as Paypal and Bank of America

Top 10 Telecom/Internet Services Sites
Brand or Channel Unique Audience (000) Active Reach (%)
AOL Instant Messenger 34,577 41.09
AOL Email 21,943 26.08
Yahoo! Mail 14,255 16.94
Microsoft Passport 14,104 16.76
MSN Hotmail 13,826 16.43
MSN Messenger Service 11,892 14.13
Yahoo! Messenger 9,131 10.85
EarthLink 4,485 5.33
Yahoo! Address Book 3,611 4.29
CallWave 3,269 3.88
Top 10 Travel Sites
Brand or Channel Unique Audience (000) Active Reach (%)
MapQuest 3,917 4.66
Expedia 1,999 2.38
Travelocity 1,518 1.8
Orbitz.com 1,491 1.77
AOL Travel 1,057 1.26
Southwest Airlines 875 1.04
Yahoo! Travel 726 0.86
American Airlines 646 0.77
Hotels.com 636 0.76
Cheap Tickets 619 0.74

Source: Nielsen//NetRatings Week ending Mar. 23, 2003 US, Home

Top 10 Family & Lifestyles Sites
  Unique Audience (000) Active Reach (%)
Disney Online 2,274 2.71
eBay Toys 2,034 2.42
Match.com 1,032 1.23
Yahoo! Personals 949 1.13
Cartoon Network 864 1.03
WebMD 834 0.99
AmericanSingles 795 0.95
Ancestry.com 794 0.94
iVillage Astrology 782 0.93
AOL Health 641 0.76
Top 10 Finance/Insurance/Investment Sites
Unique Audience (000) Active Reach (%)
Paypal 2,387 2.84
Bank of America 2,236 2.66
Yahoo! Finance 1,974 2.35
MSN Money 1,939 2.31
Wells Fargo 1,608 1.91
AOL Personal Finance 1,553 1.85
Capital One 1,438 1.71
intuit.com 1,339 1.59
Citibank 1,319 1.57
Marketwatch.com 1,102 1.31

Source: Nielsen//NetRatings Week ending Apr. 13, 2003 US, Home
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