• The New York Times, Monday, July 11, 2011 9:15 AM

GEICO, which has used cavemen and a talking tropical reptile, is creating a new campaign. One of the new spots has parents trying to teach their 5-year-old son how to dunk a basketball.

As in all campaigns for the auto insurance company, owned by Berkshire Hathaway, it is about how spending 15 minutes with GEICO can help save money on insurance purchases.

The ads use exaggerated humor to depict unpleasant methods of saving money like teaching a 5-year-old to dunk a basketball so that he may eventually land a college scholarship, economizing on sushi by foraging in your fish tank, replacing the human workers at a day care center with robots and avoiding the expense of downloading music by teaching pets to play songs.

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