That said, drum roll, please. The winner is... San Francisco! According to the "2002 DMA & Regional Communications, Entertainment & Technology Profiles" published today by CENTRIS, the San Francisco market wins the title "most digital" in that it leads the top 25 DMAs for DVD consoles, PCs, DVD-ROM, Digital Cable, PDAs, Broadband and cell phones.
Centris also says that consumers like things big in Texas, with Large Screen TVs having the highest penetration in Houston with Dallas/Ft. Worth not far behind.
Also, Digital Cable penetration more than doubled in 9 markets, with the largest growth in Boston and Minneapolis; and PC growth in two Florida DMAs, Tampa and Orlando, was notably faster than the national rate, but each started from a lower penetration.
VHS rental and purchase activity have declined in 11 of the 25 top DMAs. The most active VHS markets are Chicago for rental and Houston for purchase - by contrast, San Francisco is the leading market for DVD rental and purchase.