Do not create a single video you think will go viral.
Do not think your brand "gets it" because you've got one million Facebook Likes or Twitter followers.
I've moved on to the next big thing.
We moved past MySpace, we're scrambling for Turntable.fm invites as brands move towards Pandora and my friends vote for and then buy their T-shirts from Threadless.
I love that Thompson Hotels uses Instagram to not only post photos of their hotels on Facebook, but also photos of what's going on around their hotels. I don't stay at their hotels just for the room.
Entertain me. Make me laugh. But not in a fake way. I can see right through that. Look at what Snapple did on "30 Rock." Now that was funny.
We're the generation that made cool profitable. We buy our shoes from Tom's and glasses from Warby Parker. Helping others and helping ourselves don't have to be mutually exclusive.
My iPhone is never out of arm's reach. I don't think it's weird that I would check in on GetGlue to tell my friends that I just saw "Beginners," and I appreciate that a movie studio would reward me with a special sticker. We grew up with gold stars and think they're swell.
I love that AmEx rewards me for using Foursquare. I wanted to tell my friends what I just got anyway, now I saved a few bucks by doing so.
Give it a rest with the billboards and radio ads. I don't want a Big Mac -- I'm somewhat health conscious -- and I just buy my gas at the station closest to me when I need it. If I am looking to make a bigger purchase, I've likely already done my research online before I head to the store.
I'll decide what I need and when. You just have to keep me coming back.
I'm loyal to the brands I like and, while I'm interested in having a conversation, let's not pretend we're friends.
Just be cool and we'll be good.