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Zappos Going Naked In New Ads

Remember when you were a kid, those toys that let you "dress" 2D mannequins with clothes and accessories? Online retailer Zappos has a new advertising campaign featuring naked models doing things like jogging, hailing a cab and playing Frisbee in public. New ads will let viewers "dress" the naked models with products from the Zappos Web site.

AOR Mullen's previous Zappos campaign comprised TV ads featuring felt puppets whose voices were provided by real customer service calls. The new effort is mostly digital with videos and QR codes.

Read the whole story at The New York Times »

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